datestampUSEWednesday, February 20, 2008

Rise and Shout!




In an effort to inspire young people to become lifelong learners and encourage reading, the Ad Council and the Library of Congress have launched a new series of public service advertisements to promote the Lifelong Literacy campaign. The best part is, this particular ad was created pro bono by The Geppetto Group, Buena Vista Home Entertainment and the Brigham Young University (BYU) Ad Lab. Aren't we Cougars just brillant? :) Everytime we (mostly Kalli and I) see this ad, it stops us in our tracks and we just have to watch. It is amazing.

-amr

2 comments:

Kari said...

THAT is a fantastic ad ... and to know that BYU is behind it makes it that much better!! Thanks so much for sharing it :)

Anonymous said...

Oh my goodness. This was amazing. I can't wait to show it to my kids.

Jana